Here is a selection of our client content work:
ABN AMRO Commercial Finance wanted to communicate to SMEs the benefits of a particular funding vehicle and win new SMEs customers. Our answer was to design, produce and promote a 16-page guide, highlighting how this source of funding can help growing businesses.
American Express wanted to better demonstrate the multiple business benefits of its credit card to small businesses. Our answer was an effective online campaign that shared compelling stories from customers in the target market.
Asendia wanted to both promote its brand to external audiences and achieve greater cohesion among its international divisions. Our solution was to develop a customer magazine and internal newsletter, each translated into all relevant languages. Supporting work for its content hub included white papers, social media content, infographics and video scripts.
AXA is part of the AXA Group, a worldwide leader in financial services. It helps over 10 million customers in the UK, through two businesses: AXA Insurance and AXA PPP healthcare. AXA wanted to better engage with SME and micro-businesses and raise its profile as a service provider for employee wellbeing products.
Bupa’s ambition was to increase its SME customer base. By making Bupa official sponsor of our Business Advice ‘health insurance’ content, we provided a gateway to the UK’s micro business community.
Doherty Associates wanted to gain a better foothold within the UK and European private equity industry. Our solution was to create a variety of research-based content related to the industry’s IT challenges for publication in Real Deals, both in print and online.
Everline (formerly the UK’s largest SME e-lender) sponsored Caspian’s Future 50 event, which champions the UK’s top disruptive companies. Everline loved the idea of disruption in business so enthusiastically supported the entrepreneurs shortlisted.
The UK is a relatively new territory for Fisher Investments, so gaining market share has been their primary objective. They set out to target business owners with a portfolio of £250,000 or more who are planning their financial future and interested in investment opportunities.
Data capture software provider Gather wanted to create a content marketing stream to raise its profile and generate leads. Our solution was to devise a strategic marketing plan, create online content and provide social media support.
KPMG, one of the world’s largest accounting firms, hoped to gain market share among SMEs and promote its Small Business Accounting services. Our solution was a two-year headline sponsorship of Caspian’s Business Advice website for micro companies.
Microsoft’s aim was to raise awareness of its solutions among tech-smart SMEs and drive this audience to its website. Our solution was an extended content campaign that highlighted savvy businesses who’ve achieved success by embracing digital solutions.
Natwest has its own tailored SME content but felt that more businesses could benefit from it, especially as they don’t need to be account holders. Aligned with this was Natwest’s desire to show its support for small business owners, to drive traffic to its website and encourage applications for loans.
Using highlights from the research, we designed four infographics. Each focused on a different related area of mobile payments including sole trader woes, security fears, market trends and managing cashflow.
Saïd Business School places a priority on recruiting the highest calibre of student and maintaining its appeal as a centre of excellence. We produced a print and digital annual review to target its diverse audiences with curated thematic content.
Caspian came up with the idea of a publication to shine a light on pioneering technologies that Thales continually develops. Innovations, which is targeted at existing clients and prospects, informs and enlightens through content that well explained and easy to read.
The Chartered IIA wanted to breathe new life into their hard copy newsletter and increase readership among the internal audit professionals it represents
Caspian originates all editorial, digital and design content, and manages advertising sales and production. Over the last few years, this content has resulted in three industry award wins and several nominations. IMarEST members have also voted it their number one member benefit.
After producing its member magazine in-house for many years, the IMechE decided on a change of direction. It wanted to strengthen and broaden its content offering by enhancing the look, feel and content of Professional Engineering (PE).
The TPR and DWP needed to prepare SMEs approaching the ‘staging phase’ of the new, compulsory auto enrolment pension scheme. This would involve improving their understanding of what the scheme involves, presenting the options and explaining how to approach it.
Total Gas & Power has an SME offering but needed help to market it more widely. Differentiating itself from competitors and building its brand values were ongoing objectives.
We devised a nationwide campaign under the banner of ‘Real Business Broadband’, in partnership with Virgin Media Business, to bring the uneven distribution in broadband services to the fore. The hub shares all the latest news, bad experiences and expert views on these services.
Webexpenses was formed by accountants and software engineers who know their product inside out. And we know our audience well, so this made our partnership complementary. Our client put together the core content and we amplified it to established SMEs among our subscribers.
Caspian devised and produced Latitudes, a biannual thought leadership magazine. Each issue involves our thinking up a new overarching theme – covering subject areas such as technology, finance and oil and gas
World First's priority was to increase brand awareness and to attract new commercial customers. Its focus was on established small and growing businesses exporting (or interested in exporting) and using foreign exchange to do business abroad.
Caspian helped Yell to launch its digital marketing services for SMEs, which include website design and online advertising, and to make the market more aware of how to build an online presence.