Close icon
Creating content that connects brands with audiences
ABN AMRO Commercial Finance

About ABN AMRO Commercial Finance

ABN AMRO Commercial Finance – part of the ABN AMRO group, the third-largest bank in The Netherlands – provides services to companies of all sizes. These include funding to finance growth, mergers and acquisitions, management buy-ins, and management buy-outs.

Our financial content marketing client ABN AMRO

Brief

Communicate to SMEs that Asset Based Lending (ABL) is an appropriate and positive source of funding, and to convert SMEs into new customers.

Solution

  • Design and produce a 16-page digital guide to highlight how ABL can help growing businesses.
  • Publication included expert advice, infographics and success stories of businesses in the construction, recruitment, management consultancy and IT services sectors which have successfully made use of ABL.

  • Promote content to SMEs through Caspian’s Real Business channels.
  • Print and distribute the publication to ABN AMRO Commercial Finance prospects.