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Creating content that connects brands with audiences
ABN AMRO Commercial Finance

About ABN AMRO Commercial Finance

ABN AMRO Commercial Finance – part of the ABN AMRO group, the third-largest bank in The Netherlands – provides services to companies of all sizes. These include funding to finance growth, mergers and acquisitions, management buy-ins, and management buy-outs.

Our financial content marketing client ABN AMRO


Communicate to SMEs that Asset Based Lending (ABL) is an appropriate and positive source of funding, and to convert SMEs into new customers.


  • Design and produce a 16-page digital guide to highlight how ABL can help growing businesses.
  • Publication included expert advice, infographics and success stories of businesses in the construction, recruitment, management consultancy and IT services sectors which have successfully made use of ABL.

  • Promote content to SMEs through Caspian’s Real Business channels.
  • Print and distribute the publication to ABN AMRO Commercial Finance prospects.