Close icon
Creating content that connects brands with audiences
American Express (Amex)

About Amex

American Express Company is a multinational financial services corporation and a leading credit and charge card provider. It has more than 100 million cards in operation and is one of the most valuable brands in the world (Interbrand, 2016).

The logo of one of our clients, American Express (Amex)

Brief

Demonstrate the multiple business benefits of the American Express credit card to SMEs.

Solution

  • Identify relevant and credible SMEs using American Express credit cards, and promote their positive experiences (for example, in bolstering cash flow, achieving their business ambitions or recognising staff through the company’s rewards scheme).
  • Draw on the insights provided by the American Express UK Small Business Barometer survey to share stories of successful entrepreneurs, linking each to American Express.
  • The campaign generated more leads for American Express than it would have achieved by advertising its card services through a national newspaper.