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Creating content that connects brands with audiences

About AXA

AXA is part of the AXA Group, a worldwide leader in financial services. It helps over 10 million customers in the UK, through two businesses: AXA Insurance and AXA PPP healthcare.

Our healthcare client AXA's logo


AXA wanted to better engage with SME and micro-businesses and raise its profile as a service provider for employee wellbeing products.


  • Create a bespoke hub on both the Real Business and Business Advice websites, to bring together curated content and bespoke ads relevant to the SME and micro-business communities that those publication reach.
  • The four-month campaign, including 40 articles and an 18-page health and wellbeing for SMEs guide, achieved more than 2 million unique impressions.
  • Caspian also created and broadcast six co-branded newsletters to website users, achieving open rates in excess of 25 per cent.