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Creating content that connects brands with audiences
Bupa

About Bupa

International not-for profit healthcare company Bupa has its origins and headquarters in the UK but now serves 32 million customers in 190 countries. It has private and corporate services ranging from health and travel insurance to employee assistance programmes.

The logo of our healthcare client Bupa

Brief

Increase BUPA’s SME customer base in the UK by communicating that it is not only a healthcare provider for corporates and larger organisations.

Solution

  • Bupa becomes official sponsors of Business Advice ‘health insurance’ content, providing a gateway to the UK’s micro business community.
  • An awareness-raising campaign centred on the importance of wellbeing in the workplace and its benefits to micro-businesses.
  • Elevate the campaign with supporting content, display ads and Bupa-sponsored events on the Business Advice website.