Close icon
Creating content that connects brands with audiences
Doherty Associates

About Doherty Associates

Doherty Associates provides outsourced IT support to all types of companies, from SMEs to multinationals, and develops software. In terms of consultancy services, its specialisms include IT project management, network design, network implementation and disaster recovery.

Our content marketing client Doherty Associates provides outsourced IT support

Brief

Assist Doherty Associates to gain a better foothold within the private equity industry, both in the UK and Europe, by attracting interest and winning new contracts. Demonstrate how its services could complement the activities of mid-market private equity companies.

Solution

  • Partner the company with Real Deals to provide access to its highly focused private equity audience.
  • Create research-based content, conducting interviews with senior mid-market private equity funds, to learn more about their IT challenges.
  • Provide research-led editorial in Real Deals magazine and online.
  • Use web, email and print promotion to position the Doherty brand as a remedy to data security and IT headaches.
  • The campaign drove traffic to the Doherty Associates website and helped to convert enquiries.