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Creating content that connects brands with audiences
Gather

About Gather

Gather started life in 1971 as a marketing and PR agency to the automotive industry. Over the years, the company gained such rich experience from managing data and technology for clients such as Bentley and Suzuki that it decided to focus on software. Today Gather provides tailored data capture solutions to companies of all sizes.

Logo of Gather Capture, Caspian Media's content marketing client

Brief

Set Gather’s content marketing in motion, raise its visibility and build its UK customer base, in preparation for the release of a new version of its data capture app – Gather Pro – following its launch of two successful versions of the app.

Solution

  • Devise a strategic marketing plan for the year – determine Gather’s key marketing priorities, identify any gaps and add structure to all future activities.
  • Create Gather’s content marketing strategy, including goal-setting and KPIs, refined personas, writing the company’s brand story and messaging, and originating a content calendar.
  • Provide ongoing tailored content – from blog posts, infographics and e-guides to social media engagement – which is demonstrably increasing its brand visibility and generating leads.