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Creating content that connects brands with audiences
KPMG

About KPMG

KPMG is the third-largest accounting firm in the world and one of the Big Four auditors. Headquartered in The Netherlands, it employs some 190,000 people in more than 150 countries.

KPMG is our content client at Caspian Media

Brief

Drive traffic to the KPMG website and expand its SME client base, following the launch of its Small Business Accounting services. Help KPMG to dispel misconceptions about the size of business it works with and spread the word about its offering.

Solution

  • KPMG becomes headline sponsor at the launch of Caspian’s Business Advice website aimed at micro companies, recognising the client’s services are a perfect match for readers’ needs.
  • Create and publish KPMG-branded content on Business Advice, including easy-to-understand articles with tips and advice on efficiency, year-end and cashflow, and invoicing.
  • Continuously promote KPMG-branded content, which included interviews with KPMG staff, to business audiences, which led to a consistent flow of enquiries.