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Creating content that connects brands with audiences
Microsoft

About Microsoft

US multinational technology giant Microsoft is a market leader in computer software, consumer electronics and personal computers. It is involved in development, manufacturing and licensing, as well as sales and support.

Microsoft is one of our content marketing agency's clients

Brief

Raise awareness of Microsoft’s solutions among innovative, tech-smart SMEs and drive this audience to its website and foster an ongoing dialogue with such companies.

Solution

  • Create a ‘Digital Champions’ content campaign featuring 30 entrepreneurial SMEs which have successfully used technology to grow their businesses.
  • Interview and film each company, compile case studies and run a roundtable involving five champions and Microsoft representatives.
  • Use the digital insights from the discussions to create material for a Microsoft co-branded content hub, which was complemented by the client’s display ads.
  • Promote the hub to 55,000 e-newsletter readers during a nine-month campaign.