The Institute of Marine Engineering, Science & Technology (IMarEST) is an international professional body for marine engineers, scientists and technologists. It is also a learned society for the global marine community and is the largest organisation of its kind.
The IMarEST had five magazines for five different strands of its membership covering marine engineering, marine science, shipping, IT and electronics, and offshore technology. Its challenge was to streamline this content, maintain its relevance and make it more appealing.
After reviewing the five publications, we realised that the sectors overlapped and IMarEST members were interested in the entire industry not just parts of it. Our response, therefore, was to launch The Marine Professional, a single monthly magazine, a blog and an e-newsletter.
Caspian originates all editorial, digital and design content, and manages advertising sales and production. Over the last few years, this content has resulted in three industry award wins and several nominations. IMarEST members have also voted it their number one member benefit.
“Working with Caspian has helped us to transform the institute’s media portfolio and greatly improve the service that we provide to our global membership base. This is a significant step forward for the IMarEST.”
Charlotte Lord, Communications Director