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Creating content that connects brands with audiences

About Total

Total is a top-tier international oil and gas company and a major player in solar energy. It operates in over 130 countries and employs 98,000 people. As well as being involved in discovering, producing and processing energy in a variety of forms, Total also sells and markets it.



Total Gas & Power has an SME offering but needed help to market it more widely. Differentiating itself from competitors and building its brand values were ongoing objectives. The company also wanted to show its support for business owners, while recognising they have a choice.


We put together a Real Business ‘Choosing the Right Supplier’ hub, in partnership with Total Gas & Power, to demystify the overhead and fixed cost business process. The hub covers suppliers in utilities such as gas, electricity and telecoms and is stocked with related content. Our articles and case

studies, and Total’s expert advice address how SMEs should approach new contracts and how they can get the best deals.

The series, which also includes tips on switching and handling a difficult supplier, has had 500+ reads per article and a strong click-through rate to Total’s website.