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Creating content that connects brands with audiences
Virgin Media Business

About Virgin Media Business

Virgin Media Business is the largest B2B Virgin brand and part of the Virgin Media group, the UK’s first provider of all four broadband, TV, mobile phone and home phone services. It has the UK’s only nationwide fibre optic network and carries 35 per cent of all business broadband traffic.

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Brief

Our client was seeking answers to three key questions:
– How important is broadband to SMEs?
– What is their current level of broadband service like?
– What impact does bad service have on the business community?

Solution

We devised a nationwide campaign under the banner of ‘Real Business Broadband’, in partnership with Virgin Media Business, to bring the uneven distribution in broadband services to the fore. The hub shares all the latest news, bad experiences and expert views on these services.

What made our hub particularly useful and popular was the guidance we provided, especially on navigating the complex world of telecoms. We supported this content with display ads and targeted emails that helped to connect many of our readers directly with Virgin Media Business.