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Creating content that connects brands with audiences
Web Expenses

About Web Expenses

Webexpenses was launched in 2000 by three colleagues working in the finance sector of a major international corporation. The company, which provides digital technology so businesses can manage their expenses online, has its headquarters in the UK and offices in Australia and the US.

webexpenses-logo

Brief

With one of the first SaaS (Software-as-a-Service) applications on the market, the mission of Webexpenses was to reach out to mid-market companies who could see the business value of their product. Creating strong leads among these companies and converting them to clients was their ultimate goal.

Solution

Webexpenses was formed by accountants and software engineers who know their product inside out. And we know our audience well, so this made our partnership complementary. Our client put together the core content and we amplified it to established SMEs among our subscribers. Webexpenses also became

sponsor of our Real Business ‘Accounts & Tax’ section. This provided a platform for its CEO to be the voice of the company and to advise on good financial accounting and management. Fast forward two years and our successful partnership with Webexpenses continues.

“We love working with the team at Real Business: they take time to get to know our business and work with us to ensure we meet our goals and objectives with each campaign.”

Caroline Trotman, Marketing Manager, Webexpenses