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Creating content that connects brands with audiences
Yell Business

About Yell Business

Yell Business is part of the multinational directories and internet services company hibü (formerly Yell Group plc). Its goal is still to bring local buyers and sellers together, but today it does this online. In fact, Yell is now one of the largest providers of digital marketing services to SMEs in the UK.

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Brief

When most people think of a directory, Yell will probably come to mind. However, the company is less well known for its digital expertise. That’s why we were asked to help launch Yell’s digital marketing services for SMEs, and to make the market more aware of their diverse range of online products.

Solution

We know that for small and growing companies to be competitive, cracking the digital market is a crucial step. So, we partnered with Yell experts to design and produce a tailored digital guide for SMEs. The guide takes them through all the important steps to consider when developing an online presence.

From building a website to investing in pay-per-click, to getting the best ROI in the digital space, we covered it. And by combining Yell’s specialist advice with the real-life experiences of UK business owners, and promoting this content out through our media channels, we attracted strong readership.