Caspian Media’s GDPR compliance statement
Caspian Media will comply with the EU General Data Protection Regulation (GDPR) as a data controller and processor when it comes into force on 25 May 2018.
At Caspian Media we do not just see data as an ‘asset’. We see it as a window to our audiences, and we want each reader, delegate, subscriber, sponsor or advertiser to have confidence in the way we handle their data. We also see data as an opportunity – we use it to help our customers deliver engaging, relevant content that helps everyone learn and develop – and ultimately do their jobs better. Our Data Manager Richard ensures that we both comply and excel in data best practice, and he would love to hear from you to discuss anything in this statement. Please drop him a line at Richard.email@example.com
Caspian is committed to transparency in terms of how we use our audience and partner data. We have privacy policies on each of our websites, and clear T&Cs for event tickets and all other commercial contracts. Any data that we collect either helps enhance your experience with our brands or helps fund the provision of great content.
Consent and legitimate interest
Article 6(1)(f) of the GDPR legislation states:
“1.Processing shall be lawful only if and to the extent that at least one of the following applies:
(f) processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.”
The litmus test for our data interactions are the rights and interests of the individual – these can’t be compromised in any way.
By relying on legitimate interest rather than consent to process personal data, Caspian Media takes on extra responsibility for considering and protecting people’s rights and interests, and we guarantee that we will always take this seriously.
Caspian is a business-to-business media company, and much of the data we collect and hold are business contacts that we send newsletters to under The Privacy and Electronic Communications Regulations 2003 (PECR) rules or using legitimate interests. However, we value our content and we know our audiences do too, which is why we now have preference centres for each brand to allow readers to explicitly opt-in to receive exactly what they want, when they want it. There are no pre-ticked boxes – everything requires an opt-in and we will date and time stamp that opt-in as well, to show when consent was obtained. We have encouraged all of our readers to update their preferences but it’s a work in progress, so if you are receiving emails that you do not feel are useful to you then simply click on the unsubscribe links, or email Richard and he will adjust things for you.
If you are a sole trader or partner, you are technically categorised as a ‘consumer’, so we need explicit consent from you. If you haven’t provided it and have dropped off one of our mailing lists, just sign up again and tick the boxes so we know your preferences.
We have clear T&Cs when you sign up to an event. Whether you’re a paying or free delegate, we always make it clear that your data may be shared with the event sponsor. We also make it easy for you to see details of our sponsors (again, you can email Richard if you don’t think it’s sufficiently clear). In exchange for sharing a bit of information about who you are, you get to experience a Caspian event that we hope will help you and your business.
Webinars and downloadable content
Sadly we can’t give all of our great content away for free, so sometimes we ask for a bit of data about you in return. We will always be explicit about how we will use this data, and if there is a sponsor involved, they will be governed by the same data handling standards. If you don’t want to share anything about yourself that’s not a problem, but we may not always be able to give you access to all of our content.
If you are a paid subscriber to one of our titles, we need to hold your data to ensure you get the services that you have paid for. We will only contact you for other reasons if there is a legitimate interest, for example a reader event that is specific to that we think you might want to hear about. We work with third parties when handling and processing this data, and we ensure that they also meet our strict data standards. If your experience is anything other than excellent, please let Richard know.
Advertising and sponsorship
Caspian works hard to provide relevant and engaging content across its portfolio of brands, but funding great content often requires the support of advertisers and sponsors. We are committed to ensuring all of our commercial partners operate under the same data standards as we do, and if personal data is shared with them, this will be explicitly stated upfront and you will always have the opportunity to opt out.
Handling unsubscribe or subject access requests
All of our emails – whether to individual or business domains – have simple, highly visible unsubscribe links. We will record and act on any unsubscribe requests. This applies even if we have sent that individual or business address an email with their consent or under PECR rules. All subject access requests will be dealt with under GDPR rules – just drop Richard an email if you would like to know what data of yours we hold.
Managing brand-specific communications under the GDPR
At Caspian Media, we have established successful business brands, which include:
Real Business – the UK’s most read SME website
Business Advice – an online resource for micro companies
Real Deals – one of Europe’s best regarded private equity titles
Caspian Media also offers an end-to-end events service that delivers a memorable delegate experience and helps to elevate brands. Our events include:
The Amazon Growing Business Awards – Created by Real Business and supported by the CBI, the awards attract over 100 CEOs and 500+ attendees. Sectors represented include energy and education, manufacturing and media, and retail and recruitment.
The FD Surgery – This highly interactive event, which takes place in partnership with Real Business in both London and Manchester, brings together experts from areas such as currency hedging and tax optimisation.
Caspian Media creates newsletters under the Caspian Media brand. These provide a round-up of the latest articles from our blog, with insights on how to improve your content marketing, company performance and customer relationships. They also include highlights from our recent client work, top stories from our business brands, and updates about upcoming events.
If you have any queries regarding this statement or would like to discuss its content further, please contact Richard Pocock on Richard.firstname.lastname@example.org or 0207 045 7511.