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Creating content that connects brands with audiences

Content Marketing Strategist

Overview

Caspian Media is looking for a temporary content marketing strategist to help us prepare proposals for pitches, and to develop the strategy and content plan once contracts are in place.  This requirement is to boost our own resource during busy periods.  It may be that our flexible content marketing strategy partner is an experienced freelancer or a small seasoned marketing agency.

Preparing proposals for pitches

  • Analysing different business and operating environments, including products/services and audiences
  • Assessing the strengths and weaknesses of companies’ current marketing approaches
  • Understanding business needs and priorities and proposing cogent ways of meeting them through content marketing
  • Considering paid and earned strategies to support content marketing on owned channels

Developing the content marketing strategy

  • Developing customer personas
  • Conducting competitor analysis and determining the client’s position in the marketplace
  • Defining content marketing goals
  • Mapping customer personas to their content engagement cycle

Planning content to deliver

  • Crafting the brand story, message architecture and pillars of content in conjunction with the client and key colleagues
  • Creating the channel plan and content calendar
  • Agreeing metrics to measure success

Skills, knowledge and experience

  • Experience of developing and delivering content marketing strategies for clients
  • Good writing and editorial skills and experience of creating both written and visual content on the web
  • Experience managing or carrying out SEO (using tools such as Google Adwords and Trends, SEMRush, ahrefs etc)
  • Knowledge of other areas of digital marketing (e.g. email and social media marketing, and paid and sponsored digital advertising including PPC)
  • Knowledge and use of analytics (Google Analytics, Facebook Insights etc)
  • Knowledge of different digital platforms and content management systems

We’ll invite relevant individuals or agencies in to pitch their skills to us. To apply, please send a CV or portfolio with cover note to steven.randell@caspianmedia.com.