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Creating content that connects brands with audiences
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What We Do

Caspian Media specialises in content marketing.

We start with putting together your content strategy, which involves:

  • Setting goals – what do you want to get out of content marketing? Brand awareness and lead generation are usually key priorities.
  • Defining your audiences – how well do you know your customers? We’ll create personas so your content attracts the right prospects through the buyer journey.
  • Developing your brand story – what makes you different to the competition? Your story and key messages will shape your content.
  • Drawing up your channel plan – which platforms suit your content? We’ll advise you on what to use, and get you set up or fine tune your channels.
  • Planning your content deliverables – what are you going to produce and when? We’re experts in preparing content calendars, creating style guides and setting up processes.

We’ll then work with you to create and promote content that engages your audiences, builds trust and translates into sales.

Please see our client work section for more or contact us for an informal chat.

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Tailored content

We take the time to understand your business, industry and the competition, so we really get inside the content we produce. From managing your blog to running an integrated campaign, we’ll ensure that every piece of content has your target customers at its heart.

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Online writing

Our content writers have strong editorial backgrounds and work to style guides to ensure copy, whether for your website or e-newsletter, is consistent and on brand. They also incorporate SEO into their writing to improve website search engine rankings and attract organic traffic.

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Digital design & development

We create and develop B2B websites, apps, infographics, newsletter templates and more. Each helps our clients to engage with customers and prospects. We also explore and offer the latest digital solutions to match both your needs and budget

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Downloadable content

Your target audience likes content that’s relevant, useful and free. Producing quality downloadable material such as guides, e-books and whitepapers will generate leads (ask for basic contact details first) and create value for them. We’ll handle the entire process: from research and writing to design and delivery.

To find out more about any of our content services above, please go to our contact form or email us directly at info@caspianmedia.com.

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Event management

We have over 20 years’ experience running awards, conferences, networking events and launches. Developing the content, recruiting high-profile speakers and raising sponsorship are just a part of the work we do to create some of the most respected events in the industry.

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Print publishing

Our editors produce a range of printed literature, taking clients through each step in the process. This spans planning, design, content creation and delivery. A key part of their role is also ensuring that the various stages are executed to the highest standard.

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Social media marketing

We’ll devise your social media marketing strategy and align it to your content marketing goals. This will give you a structured, consistent way to grow your social media presence. We can also effectively promote your content and build relationships with key influencers.

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Awards

Caspian Media has won several awards in recent years. These have included wins for our Amazon Growing Business Awards (yes, an award for an awards event), Journalist and Editor of the Year, Environmental Journalism and Professional Engineering magazine.

To find out more about any of our content services above, please go to our contact form or email us directly at info@caspianmedia.com.